Chinese online star Li Ziqi provides an escape from urban life

Chinese online star Li Ziqi has become one of the most famous internet celebrities in the country by sharing videos of her rural life.
She picks ingredients from her farm, constructs furniture by hand and cooks a vast spread, providing a respite from busy urban living for her tens of millions of fans worldwide.
What is the main idea behind Li Ziqi’s videos?
In recent years, Chinese online influencer Li Ziqi has quickly gained global recognition for her captivating, serene videos documenting traditional rural life in China. With more than 14 million followers on YouTube, Li Ziqi has become a sought-after escape from the hustle and bustle of city life, offering viewers a glimpse into the simplicity and beauty of countryside living.
Born in 1990 in Sichuan Province, Li Ziqi grew up in poverty, raised by grandparents after her parents divorced when she was a child. Her upbringing taught her to be resourceful and self-sufficient, which is evident in her videos as she crafts everything from food to clothing to furniture, all with techniques passed down from her grandparents.
In her videos, Li Ziqi often takes on various roles, from farmer to chef to artisan, showcasing her diverse skill set and the tranquil surroundings of her hometown. Viewers are given a serene look at the slow pace of life in rural China, where fresh ingredients are cherished and prepared with care and where the beauty of nature is appreciated.
Through her videos, Li Ziqi captures the essence of traditional Chinese culture, highlighting the importance of sustainability and community. Her content serves as a reminder of the beauty and simplicity of life outside of big cities, where people live closer to nature and have a deeper connection with their surroundings.
For many viewers, Li Ziqi’s videos serve as an escape from the hectic pace of urban life. Her calm demeanor and the peaceful surroundings depicted in her videos provide a sense of relaxation and offer a glimpse into an alternative way of life.
Li Ziqi’s popularity has led to collaborations with major brands, and her influence has even extended to the promotion of Chinese tourism. This newfound success has provided Li Ziqi with a platform to not only showcase her lifestyle but to also promote traditional Chinese culture to audiences around the world.
In a world where many of us are consumed by the fast pace of modern life, Li Ziqi provides a refreshing perspective. Her videos remind us of the importance of slowing down and appreciating the beauty of nature and the simple pleasures in life. Li Ziqi’s influence is a testament to the power of simplicity in a world that often values excess and consumerism.
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