Home » Latest » Luxury Lifestyle » They Ate A $70,000 Golden Pizza

They Ate A $70,000 Golden Pizza

6

InfoSearched 92 0 Luxury Lifestyle

8.1

SaveSavedRemoved 0

Jimmy Donaldson just turned a pizza slice into a five-figure stunt.

On February 29, 2020, MrBeast — the alter ego of 21-year-old Jimmy Donaldson — dropped “I Ate A $70,000 Golden Pizza,” a video that starts with a $1 slice off a New York-style cart and ends with a custom pie built by a private chef using $16,000 worth of caviar. Donaldson brought his usual crew of Chandler Hallow, Karl Jacobs, and Chris Tyson along for the climb, with fellow YouTuber David Dobrik parachuting in for the priciest courses.

• The tasting escalated from a $1 pizza slice and a $2 hot dog up through $64 gold-wrapped chicken wings, a $125 milkshake topped with donkey caramel, and a $1,000 ice cream sundae.
• The centerpiece was a one-off $70,000 pizza made by a private chef, not sourced from any restaurant’s regular menu.
• The video followed Donaldson’s earlier $10,000 steak tasting, making this his second major luxury food showcase.

The Climb From Street Cart to Six Figures

The video’s structure is the joke and the hook: Donaldson and his crew don’t just walk into a five-star kitchen, they earn their way there course by course. It opens on the cheapest food available in the city — a dollar slice, a two-dollar hot dog — before the price tags start jumping in leaps that get harder to justify with every bite. By the time gold-wrapped wings and a $125 donkey-caramel milkshake show up, the group is fully committed to treating a food tour like a competitive eating stunt with a spending limit instead of a time limit.

High-end meats priced into the thousands of dollars come next, pushing the group toward the kind of ingredient list normally reserved for tasting menus at Michelin-starred restaurants, not a YouTube crew filming with GoPros. That structure is the same escalation format Donaldson has leaned on for buffet and luxury-food content elsewhere on the channel — the same logic that drives a video like How to BEAT a LUXURY BUFFET!!! UNLIMITED SEAFOOD!!, where the appeal is watching ordinary guys try to outpace an absurd price point.

The Ingredients of the $70,000 Pizza

The pie itself is the payoff, and the ingredient list reads like a menu built to be screenshotted. The base is a parmesan béchamel aged a decade, layered under edible gold leaf. On top of that sits Japanese beef marinated in a $10,000 bottle of rare juice, Hudson Valley foie gras seared and flambéed with $6,000 worth of apple juice, $4,000 in shaved Italian white truffles, $16,000 of rare albino caviar, and a finish of smoked sea salt.

A parmesan béchamel base aged ten years, $16,000 of albino caviar, and a $10,000 bottle of juice used just to marinate the beef — all on one pizza.

None of that came from a restaurant menu. The pizza was built specifically for the video by a private chef, meaning the $70,000 figure reflects the raw cost of the ingredients and labor rather than a marked-up dish anyone could actually order.

David Dobrik Shows Up for the Most Expensive Bites

Donaldson didn’t save the highest-dollar courses for just his regular crew. David Dobrik, one of YouTube’s biggest names in his own right, joined as a guest specifically for the most extravagant tastings, giving the video a crossover pull beyond Donaldson’s usual audience. Dobrik’s appearance lines up with the format Donaldson has used across his channel — invite a recognizable creator in for the biggest, most quotable moment rather than the whole shoot.

Part of a Bigger Pattern of Excess

This wasn’t Donaldson’s first run at this kind of stunt. The $70,000 pizza came directly after his earlier video built around a $10,000 steak tasting, and the two projects together read as a deliberate escalation — take a familiar, cheap food, and see how far the price tag can climb before the joke stops working. It’s the same instinct that shows up in home-tour content built around jaw-dropping price tags, the kind of number-driven hook you see in a video like Inside a $65,000,000 Beverly Hills Ultra Modern MEGA MANSION, where the dollar figure does as much work as the visuals.

Donaldson had already built his channel on stunts with hard numbers attached to them, and the $10,000 steak-to-$70,000 pizza jump shows exactly how fast he was willing to scale that number up between videos — which is really the only trend worth watching with this guy: whatever the next price tag is, it’s going to be bigger than the last one.